INTRODUCTION

Akinwale brings together a love for storytelling, music, and the arts with real-world experience in broadcast media, digital marketing, and content creation. With both MBA and MSc degrees under his belt, he's someone who balances creative vision with business acumen. He's also an active member of the Arts Marketing Association, connecting with fellow professionals who share his passion for promoting arts, culture, and heritage across the UK.

Whether he's crafting compelling content or developing marketing strategies, Akinwale approaches his work with the enthusiasm of someone who genuinely believes in the power of the arts to inspire and connect people.

INTERVIEW

How did you get into your creative practice? What initially inspired you?

I’ve always been drawn to storytelling—especially the power of stories to connect, inspire, and empower people. My creative journey really took off when I began exploring the intersection of marketing, performing arts, and media. Seeing how narratives could be used to shift perceptions and elevate underrepresented voices sparked something in me. I was particularly inspired by how stories of perseverance could become powerful tools for advocacy.

What themes do you tend to interrogate in your creative practices?

I often explore themes like visibility, resilience, representation, and access—especially for Black creatives and professionals in early career stages. I’m interested in how people navigate rejection and how networks of support (like mentorship) can change trajectories. I also enjoy delving into how content and campaigns can be optimised for audience impact—visually and emotionally.

What is your favourite project you’ve ever worked on and why?

One of my favourite projects has been the short documentary series (How I Got Here) I started in 2024 with some of the most beautiful creative minds I have in my circle, and the impact this has had in our community has been encouraging. What made this project special was how it combined storytelling with purpose—highlighting the importance of mentorship, navigating setbacks, and representation. It allowed me to blend creative production with socially impactful messaging, which is where I feel most fulfilled.

What advice would you have for creatives of colour looking to get into your creative practices?

Don’t wait for permission to start. Begin where you are, with what you have, and stay curious. Connect with others—especially those who share your background or values—and build your own support systems. Your lived experience is your creative strength, not a limitation. Document your journey, share your work—even if it feels unfinished—and keep refining as you go. Also, learn how to market yourself and your ideas. Visibility matters.

What are you currently working on?

I’m currently developing an audio documentary that spotlights key players across diverse sectors in Africa, particularly in Nigeria, such as businesses that engaged in healthy competitions over several years and invariably helped build their industry. The process is now in the pre-production stage, as the scripts are currently being developed, after which we'll get to the production stage. I’m also deepening my skills in audience segmentation and crafting messaging that resonates—especially within the music and performing arts sectors. Longer-term, I’m interested in more projects that combine creative storytelling with social impact and inclusive marketing.